Harper Connect is a by-semester event hosted by CPCC in order
to connect students with industry professionals. I was tasked with creating
a logo and brand that would reflect the spirit and purpose of the event.
The logo I created was based off of the word “connect”. The goal of this
event is to entice students to connect with job agencies and industry professionals.
So I created a concept of linking chains to represent the networking system commonly
found on social media sites like Facebook or Twitter.
The color scheme was chosen to evoke a professional, yet fun feeling. The navy blue and light blue provide a calming base to the bright and exciting red and yellow.