Seulie Park
Seulie Park is a graphic designer & illustrator
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White Rabbit Tea

I've always loved the idea of using illustration to create fun and unique packaging. This is my way of showing how design and illustration can work hand in hand to create a brand.

I've always loved the idea of using illustration to create fun and unique packaging.
This is my way of showing how design and illustration can work hand in hand to create a brand.

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Logo Design

The logo is based off of the name of the tea company, but also pulls inspiration from white rabbit from Alice in Wonderland.

I wanted to make sure that the rabbit’s silhouette would be visible on both a white and dark background using negative space.

Various flavor packaging design using illustration for the pattern

Various flavor packaging design using illustration for the pattern